Lexus Technology - The Ultimate Driving Experience

For decades, Lexus has been renowned for its exceptional quality vehicles, ranging from the most elegant of sedans that rival their European counterparts for power and performance to class-leading crossovers and SUVs designed to tackle any terrain.

But what is it that makes Lexus the Ultimate Driving Experience? Let's look at the brand and why a synergistic balance of creativity and technology is at the heart of the Lexus brand.

A dynamic approach to technology

Lexus has always taken a dynamic approach to innovation and technology. What they don't do is 'innovate for the sake of it'. If something works and enhances the driver or passenger experience, then it goes on to form a core element of the overall design.

The key is not simply to 'grab and graft' new technology onto a model but to refine and elevate an existing technology and use it as a starting point to innovate further. Engineers look at a concept and ask, ''What would improve this beyond what our competitors are offering?".

The result of this approach hasn't just been refinements in the engine or a more sophisticated cabin but key elements such as the advanced Lexus Safety System+. This comprehensive safety package isn't just a collection of airbags and some adaptive braking. It combines many safety features that work intuitively and intelligently with the driver.

It isn’t AI as such, but the principles are similar in that, once again, it represents a symbiotic fusion of the driver’s inputs, information gathered from the environment around the vehicle, and cutting-edge technology to apply safety systems when and as appropriate.

Powering the future

Lexus technicians tend to think outside the box when delving deeper into the workings of the engines that power their vehicles. The brand also has a reputation for never allowing imperfections to flaw its new models.

Taking its cue from medical science, Lexus has incorporated the latest CAT or Computer Axial Tomography systems to explore deep into the inside of an engine and create 3D images. These accurate engine renderings can pinpoint imperfections, allowing designers to correct and refine them so that every system works to its optimum levels.

Alongside this is Virtual Reality testing, where new models are pushed to extremes by creating a fully immersive experience for testers based on real driver feedback. That could address anything from body roll and handling to the rear passenger ride experience.

Using a highly advanced simulator, technicians and designers can examine more subtle concepts such as driver fatigue, performing tests that would be almost impossible to carry out in the real world. It’s this kind of technology that sets Lexus apart and means that every model they produce is truly exceptional.

Connecting man and machine

Technology doesn't have to be limited to the hardware you'll find in a Lexus. We carry a crucial piece of technology with us everywhere we go – our smartphones. Once the preserve of James Bond spy films, today, controlling your car remotely through a smartphone app is a reality. For Lexus clients, the innovative Lexus Connect service is a unique concept that has put the brand at the leading edge of 21^st-century smartphone tech. Lexus Connected allows you to control your vehicle remotely from your app. Features such as Remote Check & Control will notify you if you've forgotten something, such as leaving a window open or forgetting to activate the central locking. You can then rectify that remotely, even if you're nowhere near the car.

Lexus Connect will also advise you of the status of your vehicle if someone else is driving it, and the e-Care function will automatically notify your dealership if a warning light comes on. They can then connect with you to find a solution. It’s this level of technology that elevates Lexus into a class of its own.

You can find out more about Lexus technology, including the ground-breaking Lexus Connect, online, where you can also book test drives in our new and Pre-Owned cars and find out more about finance deals. Alternatively, drop into your nearest Al-Futtaim Lexus dealership and talk to one of our professional advisors today.